While a conventional blog is a great tool for attracting readers and potential customers, those blog posts can get pushed to the bottom of your list of things to do.
Twitter isn’t like that. You only have to write 140 characters after all, and sometimes you won’t even need that many to tell people what’s going on right now.
You also stand a chance of getting more followers to a well maintained and thought out stream of tweets than you will to your regular blog—precisely because it’s short and sweet.
People don’t always have the time to keep reading a blog (even a very good one) so you can give people the choice of whether they want to read more or just stick with your tweets for now.
Did we mention you can use URLs in your tweets if you want to? Now there’s a thought . . .
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