Promoting Your Twitter Profile

Here’s the best bit. When you join Twitter you will get your own unique URL to promote anywhere and everywhere you like. It will consist of the main Twitter website address followed by a forward slash and then your username.

When people visit this web address they will see your profile and your latest tweets listed in the order that you posted them. You can put a short bio and the URL of your website on this page so make doubly sure you fill them in! Every single person that visits your profile page is a potential visitor for your website too, so make things easy for them.

Now obviously you can use this URL anywhere you like—if you are telling people about your presence on Twitter you can use a clickable link to embed your Twitter URL into the word ‘Twitter’. All someone has to do then is click on the word and they’ll be taken straight to your profile page.

But the website also provides you with an opportunity to create your very own badge for use on other sites, and this has the advantage of being more visually appealing.

You’ll find the appropriate page for getting your customized badges at http://twitter.com/badges.

A Great Marketing Tool With Twitter

This benefit should be obvious by now. It might take you a while to get the hang of how to put Twitter to good use for boosting your business, but this book will get you much closer than you would if you made the journey on your own. Stay tuned for a whole chapter on what Twitter can do for your business—including information on how to boost traffic to each and every tweet you make.

An important point to note here is that you can customize your own personal Twitter page to include your own business colors and photo—so it’s super easy to upload your business logo and create a background that instantly identifies you and your business and makes you stand out from the crowd.

Instant Updates

While a conventional blog is a great tool for attracting readers and potential customers, those blog posts can get pushed to the bottom of your list of things to do.

Twitter isn’t like that. You only have to write 140 characters after all, and sometimes you won’t even need that many to tell people what’s going on right now.
You also stand a chance of getting more followers to a well maintained and thought out stream of tweets than you will to your regular blog—precisely because it’s short and sweet.

People don’t always have the time to keep reading a blog (even a very good one) so you can give people the choice of whether they want to read more or just stick with your tweets for now.

Did we mention you can use URLs in your tweets if you want to? Now there’s a thought . . .

Raising Your Profile

If you’re looking for a quick and easy way to get your name out there and spread the word about what you’re doing, Twitter certainly fills that need.

You can pick any username you like—as long as someone else hasn’t already taken in—so think about using your business name if you are mainly going to use the site
to promote your business.

It all helps to raise your profile and means that more and more people will find out about you.

Staying in Touch

Twitter isn’t just about letting people know what you are about and what you’re up to; it’s also about finding other like minded people and following them too.

Staying in touch couldn’t be easier as you can follow those Twitterers you are interested in and receive updates as and when they post a new update. Once you have found someone you like, all you need to do is hit the Follow button and wait for updates as and when they post them.

Of course, the more people you can get to follow you the better. This blog will help you to write the best updates you can and reach out to exactly the kind of people who will be interested in you and your business.

Getting Connected with Twitter

Twitter makes it easy to put yourself and your business in front of the kind of people you want to get in touch with. Every time you send a fresh tweet it will appear in the public timeline, which is basically a scrolling record of every single tweet sent out by all the members of Twitter all over the world. There are plenty of other ways to get people to notice your presence on Twitter too, and we’ll cover that in just a moment.

Twitter makes it easy to put yourself and your business in front of the kind of people you want to get in touch with.

The good news is that the website gives you all the tools you need to draw attention to your profile. 

But there are other ways to start using Twitter. You don’t just have to tell people what you are doing; people are also using the site to ask questions, ask for advice and even network with other like minded people with the intention of forming a business relationship later on. 

Are you starting to see that there is a hell of a lot of potential wrapped up in those 140 characters?

Twitter is Quick and easy

It seems like the whole world belongs to two groups—those who are thinking of joining Twitter, and those who already have. If you are in the first group you’ll want to know what all the fuss is about, so here are some reasons.

"So why do you
need to join?"

Quick and easy

We’re not just talking about how easy it is to actually join here; it’s all about the updates. We know how long or short a tweet can be, and that’s exactly what makes the site so accessible. If you have got your own blog you’ll know what I mean. Blogs are a great way to get in touch with people and build a following over the course of time, but if you don’t write posts of a reasonable length you tend to feel like you’re short changing your readers. You almost get to the stage where you’d be better off not posting at all than posting a short message.

But don’t panic. There’s plenty of advice coming up on how to write the best tweets possible, so stay tuned.